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West Cliff Hotel,

This project was to redesign the 86 guest rooms and to develop a fresh look for the hotel, for a very modest budget of £40k per key, including new mechanical ventilation. Our design concept; Sand and Sea was based on the rich history of Bournemouth, a 

town known for sandy beaches and sunny holidays away.  It is a place to let one’s hair down...have fun, and be silly. This sense of warmth and happiness, the bright colours,

and cool waters are elements we have woven into the new design of this lovely hotel.


Prior to our involvement, the bedrooms were very tired and dated.  The carpets were a dark and dreary mauve/brown, the curtains and soft furnishings were a disperate collection of 60s patterns, the furniture a combination of dark stained timber and dark deep plum upholstery, all against a backdrop of lemon-yellow walls.  There seemed to be no intentional design or thought, with no connection to the city or the beach.  Clearly an update was necessary.


Previous Bedroom Design

During our design process we developed a series of sketches, plans, elevations and other visuals enabling our clients to truly get a good feel for the character of the room.  From colours, to fabrics, furniture, fixings, artwork and carpets, we presented all of the elements that would be included within each of the rooms.  


Design Process


The final result for the bedrooms is a sophisticated blend of muted earth tones in the carpet and hard furnishings; headboards and wardrobes...with splashes of warm colours in the artwork and soft furnishings...sand, dusk, burnt orange...evoking the essence of sunset along the Dorset coast.


Whereas the bedrooms evoke the feeling of lying on the beach at sunset, the bathrooms remind us of that cold chill we experience when we dive into the sea.  Here, we used a similarly muted palette, yet with a cooler and fresher colourway. Crisp, contemporary fittings, neutral off-white tiles, light charcoal basin shelves and a muted vinyl floor all work wonderfully as a backdrop for exquisite mottled sea-foam blue tiles for our accent walls.  



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